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Online retail Branding: Thinking of switching to online retail or e-commerce? Read these first and know the problems faced

22 Sep

online retail branding

E-commerce is trending but what seems like a “low-investment-fast-growth” business idea to entrepreneurs might not be an accurate assumption. Treat this not as discouragement to start something new, but as a caution note from a person who has faced/seen people facing such problems. If you do have time and money, invest it into something everyone else is not doing. E-commerce is becoming cluttered very quickly and this creates only problems. Read on to understand the major pitfalls of e-commerce as it exists today. These simple points will help you understand the problems a novice entrepreneur or a retail will face when stepping into e-commerce.

1. Capital Intensive: E-commerce is retail in disguise. In fact, it is a bigger, hungrier form of physical retail and all the troubles like warehousing, inventory and supply chain come along. An e-commerce store is expected to have a larger range and as well as cheaper prices. Plus delivery times are always an issue so stocking inventory becomes a must in most cases – and here comes in the role of capital. So either start looking out for investors (which is not an easy task unless you’re a big-shot) or get ready to invest huge sums of your own money. But wait, if you have huge sums of money, why are you throwing it down the e-commerce drain? Buy some gold.

2. Low profit margin: This comes as a shock to anyone outside the e-commerce industry but is obvious to people inside – everyone in India (where I am from) is currently bleeding investor money. Everyone is making a loss. Even the biggest names you hear in the industry (yeah, all the karts, marts, hearts etc) are burning millions every month to acquire customers, reach a massive scale and waiting for others to die out before they can start making any profits. They’re taking returns, replacing products and pampering the consumer while bearing all these expenses just to become larger. There are several reasons why good profit margin is a far-fetched dream for companies:

a. Unit economics: The biggest mistake any uninformed entrepreneur could make is the negligence of contributions like payment gateway cost, packaging cost, shipping and handling cost and effective cataloging cost of articles to the overall margin. In e-commerce, the sourcing margins and effective margins are very different mostly because of these costs. Thus some articles are a better fit for e-commerce and some are not since even on very huge volumes, unit economics don’t work out to be positive. If the selling price of the item is low (and hence absolute sourcing margin is also low), the gateway charges, packaging, shipping and cataloging cost will easily overpower the margin and hence lead to a loss in the transaction.

To head one’s head around this, I coined a term called profit density defined as the ratio of sourcing margin to the additional e-commerce costs incurred in selling it (a major contribution of which is usually shipping cost). Profit densities are different for different categories of products. Books and beauty products have an extremely low profit density and real jewellery and apparel have a relatively high profit density. But since the universe has the habit of leveling things out, items with high profit densities are slow movers and harder to sell online and one’s with low densities are quicker and easier.

b. Cash on delivery: Since it has now become almost necessary to offer a cash on delivery service, it is very counter intuitive to know that all logistic companies actually charge to collect cash on your behalf. They actually charge a huge fixed amount (could vary from as Rs. 30 to Rs. 150 (that’s 0.5 to 2.5 USD) or sometimes even more per package depending on the provider, total volumes offered and also package value) to use your cash! This strongly degrades the unit economics.

Secondly, we all know how valuable cash is for a startup and in such an arrangement a lot of your cash-flow is stuck with the logistic company because they will take a certain amount of time to remit the money they’ve collected on your behalf.

Thirdly, almost always the logistic service provider will actually owe you more money (the cash they collected) than you owe them for delivery, thus making dealing with them a little more difficult (read hell).

Fourthly, customers are much more likely to return packages in cash on delivery cases since they haven’t paid for it. Post which the business has to incur double the shipping cost, lose out on precious inventory for a long time and still maybe end up with something that cannot be sold again, and a customer who will never buy again.

c. Lost, damaged articles: Business owners forget to take into account lost and damaged articles – which neither the service provider nor the customer will be liable for. Who else is left to bear the burden of lost/damaged inventory? This is especially harmful when you’re counting on low margins with huge volumes.

d. Competition: Consumers expect you to be the cheapest. Since you’re on the Internet, you save on the rent of a physical storefront and can pass on that benefit to the customer (very faulty premise which every customer carries in his/her mind). Moreover, pricing on the internet is very transparent so you have to keep a rock solid heart and offer the lowest margins humanly possible. In fact, cash rich competition will also sell at a loss just to drive you out of business. Competition will do everything – low prices, expensive advertisement, relaxed return policies, free shipping etc and these things start becoming must-haves instead of differentiators.

3. Logistics co-ordination and reconciliation: Since you cannot deliver everywhere all by yourself (at least initially), you will need to be dependent on logistic service providers. Fortunately or unfortunately, the performance of your service provider will determine the goodwill you create with your customer. It is certain that you will lose good and loyal customers due to a 3rd party’s poor performance and there is nothing you will be able to do about it. Customers will call your company and your operators will be recipients of heavy verbal abuse from disgruntled customers. Your operator will have no answer because they don’t know what has become of the package after it left your premises. Account reconciliation with service providers is also a similar harrowing experience wherein every kind of case and exception that can arise, will arise. Moreover, each provider will have its own format of reconciliation and reporting which you will need to adapt to.

4. Super strict IT requirements: If one of your founders is not a tech genius, quit right now. IT is the backbone of an e-commerce company and you will need it at every nook and corner of your business. The tech team will need to understand the entire business from end-to-end and develop technology to support every operation along the way. This is one section where mediocrity will fail you badly. An e-commerce company is not just “a website” which firms will make for a few thousand rupees. If you have any intention of making it big, don’t ever think of outsourcing this.

5. Marketing and SEO: Are you a marketing genius? Are you full of ideas on how to sell your product? Can you see how the current companies are doing it wrong? Think again. Marketing for an e-commerce company is a completely different ball game. It requires more of tech knowledge than anything else. You will hear terms like SEO, SEM, SMM floating around in the market and you might not understand them completely, but since you trust your marketing gut you’re brave enough to venture out into an unknown territory. The smarter choice is to keep someone who’s experienced in the field of online marketing close to you or of course to experience and learn yourself. The even smarter choice is to understand that it’s not the same as regular marketing! There are many ways of getting traffic and sales on your site, but they will require a lot of expertise, experimentation, analytics, research and dollars. Ranking #1 on google is like snatching flesh from a hungry lion – it’s hard!

In e-commerce marketing, there are only two aims to fulfill. Generate trust (by highlighting USPs and being persistent) and make yourself discoverable (bring traffic). The former will need time and effort, the latter needs money. In the competitive market out there today, advertising online has become so expensive recovering your spend seems utopian. Again, if you just started up without investor money you will face huge problems in this regard because today the online consumer has unlimited choices to buy from. If you already have raised investor money then there’s no point reading this – you can’t back out now.

6. Vendor management: If you’re thinking of sourcing from various vendors, you might be fine in the short term but this becomes a huge issue when the numbers increase. Every brand/manufacturer/distributor will have their own styles of packing, logistics, billing and measurement. Reconciling all of them is not insurmountable but a very cumbersome task. It is not possible to have everything in stock and usually you will end up accepting orders for items not in your inventory. Vendors in India will never be able to provide a synchronization system wherein you will be able to understand if item is actually in stock even with your supplier(s) for a long time to come. Moreover, manufacturing defects will then become your headache since you’re the seller and your goodwill is at stake now.

If you are a manufacturer and want to extend your physical store, this might not apply but the other problems still live unscathed. But even in that case since you cannot produce everything, you will ultimately end up sourcing from other suppliers. The better solution might be to become a vendor to already established e-commerce websites.

7. Distribution networks: If you want to sell grocery, pharmacy or other items wherein you plan to tie up with retailers, be aware that you will always end up with a very rough experience for the customer. The operations are hugely manual and hence cumbersome and delivery time is of utmost importance.


E-commerce is currently booming and everyone wants to start a website to sell stuff. What people miss are some subtle points that make e-commerce a difficult creature to rein. A genuine question that arises is that if no one is making profit, why are people continuing, why are investors investing and why are new e-shops opening everyday. The truth is everyone is playing the top-line game – not worrying about the bottom-lines at this moment. Companies want to increase their top-lines to a very large scale and rule their respective markets post which their marketing spend would decrease and a huge customer pool would have been accumulated. Beyond this point profitability would be possible but there would only be a handful survivors.

The only exit strategy that remains for e-commerce companies is either an acquisition or an IPO. Fire sales and shutdowns happen all the time but they’re not noticed by a lot of people – examples are Letsbuy and Taggle. So if you’re fully convinced that e-commerce is your life path, best of luck but be very cautious of the problems described above.

What’s your opinion?

About the author: Maniraj Singh Juneja is an experienced entrepreneur and director at Amitoje India – India’s leading retail/POP branding and execution firms. You can visit to know more. Write to maniraj[at]amitoje[dot]com. He founded an e-commerce company called madeinhealth which later got acquired by a larger player.

Nigeria Heads to Benin with Winning Form

22 Sep

Nigeria ITF

Fresh from their successful outing at the ITF West & Central Africa Junior Circuit in Togo where they won 6 gold, 4 silver and 3 bronze medals to emerge overall winners of the double-phased tournament, Nigerian players are looking good for another dominant outing as the tournament moved to Benin Republic with hostilities commencing today.

An eventful period for Nigerian tennis will also see youngster, Christopher Itodo competing at the 14&U African Masters which holds from September 22-28 in Cairo, Egypt.

Itodo was invited due to his performance at the African Junior Championship held last March in Nairobi, Kenya.
For the Circuit, Joseph Ubon, who accounted for three of Nigeria’s six gold medals in Togo, will be spearheading the country’s quest for honour at the event holding at the Tennis Club de L’Amitie, Cotonou.

Ubon completed a great tournament on Saturday by beating Malawi’s Chisomo Luweta 6-3 6-3 in the boy’s final to retain the title he won against compatriot, Mohammed Mohammed in the first phase. Nigerian duo of Emmanuel Audu and Abubakar Tswako won the doubles title by beating Gueninle Ouattara and Chisomo Luweta of Malawi in the final
The tournament in Togo is rated as Grade 5 by the ITF and will have 48 players in the boy’s main draw while 32 players feature in the girl’s draw which will also serve off this morning.

Meet Atim Ukoh, CEO of Afrolems – Africa’s Food Blog

22 Sep
Atim 1
Afrolems is an African food blog with a specialization in Nigerian Food. It is owned by Atim Ukoh. She currently run Afrolems with her fellow food blogger; Feyisope Akinyosoye and they are both currently based out of different locations.
What was your inspiration for starting up the business?

@afrolems: Afrolems truly started out as a response to my friends wanting Nigerian food in Toronto and not wanting to travel so far to get it. I spoke to my mum about it and we decided that I should start with a signature recipe of Designer stew. I cooked the stew in larger portions for the week for my clients and I kept getting orders. I then discovered that blogging was also another outlet for me to engage my food creativity so that also took off.

Atim 2
When, where and how did you make your first move?

@afrolems: This business first began in Mississauga in 2009 where I received my first few orders for designer stew. People started requesting for more dishes, which were not necessarily on my list, but I adapted and made them anyway. Not too long after, I received orders from all over the Greater Toronto Area and not just from Nigerians but others that were curious about Nigerian food. I also received requests from some bloggers to join the team and express their creativity as well, which I absolutely loved.

Atim 3
What are your milestones/success?

@afrolems: Every milestone is uniquely defined in every business and for Afrolems, with catering; our initial milestone was when we were asked to cater for a party, then a wedding and a baby shower. Some other milestones for us were when our bloggers received a lot of views on the blog for their posts, when we were interviewed by a few magazines, mentioned in articles, etc. We also hosted a tasting session last year.

Atim 4
What have been your major obstacles?

@afrolems: Our major obstacles so far have been location issues. I am constantly living in different cities in the world, which makes it difficult to continue the catering as often. Feyisope also lives in a different city so planning a joint event sometimes proves difficult. We are still working our way around this one.

How has social media helped your career?

@afrolems: My undergraduate degree was in Digital enterprise management so I learned very early how to run a business online so social media was a natural progression. Social media has been a major bWord of inspiration to others who want to start up a business?

Atim 5
Word of inspiration to others who want to start up a business?
@afrolems: “Don’t second-guess yourself. If you have an idea, run it by a few successful entrepreneurs as they would have an idea of what works in a certain market and would advice you rightly. Do your research and just start anyway. Be prepared to fail along the way but what is more important is what you learn from the failure and what you do with that lesson. Get the right team to work with you preferably people that are more knowledgeable in areas you are not”_Atim Ukoh

Find out more and contact us on.,
Social media accounts:
Pinterest: to the business in terms of reach. I have people from different countries in the world asking for certain recipes which I never imagined possible. I also try to stay on top of the changes Google makes so I don’t suffer for it.

In UNGA, Jonathan, Obama Meet, May Fix Nigeria, US Ties

22 Sep

Jonathan and Obama

President Goodluck Jonathan yesterday departed Abuja for New York to participate in the 69th session of the United Nations General Assembly (UNGA), during which Jonathan would attend receptions hosted by United States President Barack Obama and UN Secretary-General, Mr. Ban Ki Moon.

He would also have a private audience with Obama in a bid to fix cooling relations between Nigeria and the US over America’s apparent reluctance to extend genuine assistance to tackle the Boko Haram insurgency, which has grown in magnitude in recent months.
Presidency sources told THISDAY that relations between both countries had cooled off so much so, to the extent that Nigeria did not get the right recognition she deserves during the US-African Leaders Summit in Washington DC last month.

According to the sources, Jonathan will table Nigeria’s position on critical issues and assure Obama of improved governance with the aim of restoring the cordial relationship that has existed between both countries for decades.
The meeting, the sources explained, will be a follow up to the back channels Nigeria had already opened up to reach out to the White House preparatory to the meeting on improving ties between both countries.

One source in the presidency further disclosed that the meeting had become imperative for Jonathan, as it would provide him the opportunity to neutralise powerful US lobbies used by the leadership of the opposition All Progressives Congress (APC) to project his administration in the worst possible bad light.
The meeting would also provide Jonathan the opportunity to get the commitment of the US government to provide proper and genuine support in the war against terrorism; shared intelligence between the US and Nigeria to counter the insurgency in the North-east; and the supply of arms, equipment and training for the Nigerian military.

In return, Obama will ask for respect for human rights in Nigeria’s prosecution of the war against terrorism, stronger commitment to the fight against corruption, and free and fair elections in 2015.
During the General Assembly, however, Jonathan would address the United Nations Security Council high-level session on threats to international peace and security caused by terrorist acts, and Nigeria’s containment of the Ebola Virus Disease (EVD).

In a statement yesterday by the president’s spokesman, Dr. Reuben Abati, Jonathan who would stop over in London for a brief private visit before proceeding to New York, will also be expected to participate at the Climate Summit 2014.
The president will join visiting Heads of State and Government for a dinner reception and is expected to pay a private visit to both UN General Assembly President, Sam Kutesa, and later attend a luncheon to be hosted by UN Secretary-General.

On Wednesday, the president will address the General Assembly and take part in the UN Security Council Summit on foreign terrorist fighters, chaired by Obama.
He will also attend the meeting on Open Government Partnership.
Proving more insight into Nigeria’s participation at the General Assembly, Nigeria’s Ambassador to the US, Professor Ade Adefuye, told THISDAY that it was unlikely Nigeria’s First Lady, Mrs. Patience Jonathan, would be accompanying her husband to New York but Michelle Obama who will be in attendance on Wednesday will deliver the special keynote address at the UN’s Global Education First Initiative’s (GEFI) high-level event at the UN headquarters.

The US Secretary-General launched this initiative in September 2012, with the UN Special Envoy on Education and former British Prime Minister, Mr. Gordon Brown, and the United Nations Educational, Scientific and Cultural Organisation (UNESCO).
GEFI aims to accelerate progress towards quality education for all children and young people.

With the 2015 deadline for the Millennium Development Goals (MDGs) approaching and discussions on the next set of development goals underway, this event is an important opportunity for leaders around the world to advocate their ambitious visions for quality education for all.
The event will feature a conversation among world leaders, highlighting why quality education should be at the heart of global discussion.
On Thursday, Adefuye said Jonathan will speak at a United Nations meeting on the Ebola virus.
Jonathan is also scheduled to hold bilateral talks with Moon and the British Prime Minister, Mr. David Cameron.


Nigeria’s Transcorp Hotels offers shares for sale

22 Sep


Nigeria’s Transcorp Hotels, part of the Transcorp conglomerate, plans to start marketing its initial public offering from Sept. 24 to raise 8 billion naira ($48.8 million).

Transcorp Hotels plans to offer 800 million ordinary shares to new investors at 10 naira per share.

The sale will last for a week and the shares will be listed on the Nigerian Stock Exchange on Nov. 5, the prospectus showed.

New hotels are springing up across Africa despite bureaucratic delays and poor infrastructure, seeking to cater to a growing middle class and increasing number of tourists and business travellers.

Transcorp Hotels’ parent company Transcorp, which has interest in power generation, agribusiness and oil and gas, announced plans in July to expand its hotel business in Nigeria to tap into a growing market for business travellers.

Two weeks ago the stock exchange said it had received Transcorp’s application for the share sale. Transcorp Hotels will have a stock market capitalisation of 79.8 billion naira (487.4 mln) on listing.

“Over the next five years, the company will take a phased approach in developing high-end hotels … as well as a convention center and apartment complex,” it said in its IPO document

World Telecom Labs celebrates 1bn minutes for Nigeria’s interconnect exchange carriers

17 Sep


World Telecom Labs (WTL) has announced that more than 1 billion minutes have passed through its second generation VoIP switches deployed by five of Nigeria’s interconnect exchange carriers.

To celebrate the achievement, WTL held a ceremony at the ongoing annual NigeriaCom telecoms conference and exhibition. All five of the carriers were presented with a trophy to mark the occasion.

“Licensed by the Nigerian Communications Commission (NCC), the carriers – Breeze Micro, Exchange, ICN, Niconnx and Solid – were established to increase competition and transparency in the Nigerian telecom marketplace. The four leading mobile operators in Nigeria are now all required to divert 10% of their inter-carrier voice and SMS traffic to one of these operators,” WTL said.

Leigh Smith, MD of WTL, said “What a triumph for the NCC. The benefits of introducing the new carriers are clear:  a huge amount of traffic is being taken off the infrastructure of the established carriers in Nigeria thereby freeing up capacity, increasing speeds and reducing latency. In addition, there is greater transparency and openness in the market.”

Jihad Jaafar, CTO of Breeze Micro, said “The billionth minute is a significant moment for both Breeze Micro and our interconnect exchange carrier colleagues.  WTL has been instrumental in our success.  Its team of experts continue to be generous in sharing their knowledge and experience which is benefiting both the telecoms market and indeed the people of Nigeria.”

Entertainment Industry Stakeholders Applaud Nigerian Artistes

17 Sep

Nigerian artistes

Some entertainment industry stakeholders on Tuesday applauded Nigerian artistes for promoting local music and the entertainment industry in general across the world through their works.

A music analyst, Mr Stanley Bantu, in an interview in Abuja, observed that in spite of the lack of support, Nigerian artistes had been rewarded with distinctive awards across Western countries and beyond this year.

“It is a thing of pride for us as Nigerians to be identified with a positive global success rather than being seen as a terrorist country.

“It is gladding that we are doing better and excellently well in other areas of life,” Bantu said.

In a separate interview, Mrs Esther Onwuka, a lecturer at the University of Abuja, expressed happiness that Nigerian artistes were making progress as well as projecting Nigeria’s name positively.

Onwuka, who is also a dance artiste, noted that most of her colleagues combined Nigerian cultural dance steps into theirs, thereby promoting the country’s cultural heritage.

Similarly, Mr Kenneth Chukwu, an upcoming artist, said that he was impressed with the growth of the music industry.

“I am bound to make it with all that I am seeing in the industry. I see a lot of people that challenge me with their skills and success in the entertainment world.

“I am extremely focused and determined in the pursuit of my musical career and with God, I know I can make it like other Nigerian artistes.

“I will get to the top like Tiwa Savage, Bovi, Davido and many others,” he said.

The awards in 2014 which brought Nigeria’s name to the fore globally is the African Music Magazine Award (AFRIMMA) held Dallas, U.S..

Others are the Nigeria Entertainment Awards (NEA) held in New York and the MTV-European Music Awards (EMA), Glasgow, Scotland. (NAN)

Canada deports family back to Nigeria

17 Sep

Winifred Agimelen

In spite of a loud outcry, Winifred Agimelen and her three children have been sent back to Nigeria after living in Montreal for six years.

The Canadian government deportation of Winifred Agimelen and her three children to Nigeria Sunday night hit a temporary snag, as it turned out that the mother did not have a necessary Nigerian visa for her third child, who is Canadian.

In spite of the visa issue, the family of four boarded a plane out of Montreal. Agimelen’s current husband is a landed immigrant who lives in Montreal, but he does not have official custody rights for the Canadian child.

Protesters are decrying the forced deportation, as the order to leave stems from a complicated maze of immigration procedures that will divide the family and possibly subject them to danger in West Africa.

The three children were fathered by her ex-husband. The third was conceived in Nigeria but born in Canada.

Agimelen fled Nigeria after her first husband disappeared, possibly killed by people his father owed money to. She was kidnapped with her children and her daughter was threatened with genital mutilation as part of that affair. She arrived in Montreal six years ago.

The traumatic experience is believed to have the caused psychological damage to her eldest child and led her to flee to Canada.

The woman’s lawyer worries that the child will not develop well in Africa.

“He’s not going to receive services in Nigeria. There’s no kind of therapy in Nigeria,” said Agimelen’s lawyer Angela Potvin. “We don’t understand how Nigerian society works. It’s a much more dangerous place than we know.”

A distraught Agimelen told reporters that the expulsion and separation from her husband will be very challenging.

“Mostly I’m worried about the safety of my children because there is so much violence in Nigeria. There’s news about kidnapping children in Nigeria. There’s Boko Haram and Ebola in Nigera, it gives me so much fear for me and my children,” she said.

She says she has no place to stay in Nigeria and fears she will be targeted. She can’t return to her hometown because she was subject to violence there, she explained.

Agimelen initially filed to stay in Canada as a refugee but has since married a man with landed resident status. He was deemed to be four months short of being permitted to sponsor Agimelen as his wife.

Last Friday Potvin applied for a five month extension to allow Agimelen’s immigration application to be administered without her being forced to go to Nigeria, but it was denied.

Potvin says that the change of a single word in the rules has prevented the Canadian Border Services Agency from allowing the family to stay together, based on the difficulties it will pose to the eldest child.

“One child has PTSD from this kidnapping in Nigeria and there’s jurisprudence that says this constitutes a ‘special circumstance’ but there was a subtle change made in the act. It used to say that someone could be removed as soon as ‘practicable’ but now it says ‘as soon as possible,’” she said.

First made in Nigeria mobile phone set to hit market

17 Sep

Nigeria is about to score another goal in the area of communication technology as an indigenous company, the Slok Group, is set to roll out the first made in Nigeria mobile phones.

The Nigerian behind the company, former Abia State governor, Orji Uzor Kalu, while dropping this hint in Lagos, on Tuesday, said the Slok mobile phone had been built to be sold in Nigeria and across Africa.

Orji Uzor Kalu

Dr. Orji Uzor Kalu

Kalu, who said the phone would have the lowest end of the mobile phone market, assured Nigerians that the presence of the phone in the market would meet their yearnings for the type of utility phone they have long desired.

“Very soon, the Slok Group is rolling out the first ever indigenously made mobile phone called Slok Mobile. It is a phone we have built to be sold in Nigeria and across Africa.

“I am rolling out the Slok Telephone in less than eight weeks time. We will have the lowest end of the mobile phone market. The Slok Telephone has all the packages of a modern phone, it is going to be a utility phone that Nigerians have been looking for.

“We are a truly an African company but proudly Nigerian. So, this is what is coming on board. In the next eight weeks, the phones will be on the streets of Nigeria. We are going to roll out the phones on the Nigerian, Congo, Guinea, South Africa and other African markets,” he said.

According to Kalu, the phone has patent right in the United States and other countries as well as Europe.

This is the first time a Nigerian conglomerate will be rolling out a phone to take over the market.

Whatsapp Tops Social Media Engagement Among Nigerian Professionals

17 Sep


WhatsApp messaging app recently acquired by Facebook Inc. seems to have become the preferred social media application among Nigerian professionals at least, a survey conducted by Nigeria’s social innovation centre, Co-creation Hub, CcHUB says so.

The survey which was conducted to determine what Nigerian professionals do with their mobile phones and released last week, showed that of the 1, 552 professionals surveyed, 489 representing 31.5 percent, rely on the messaging app for their social media engagements.

This is followed by blackberry messenger with 20.9 percent and Facebook with 15.7 percent. The social networking app, Twitter come distant fourth with low patronage of 6.9 percent.

The survey further surprisingly however showed that the short messaging service, SMS is becoming unpopular with Nigerian professionals as most of those surveyed either only surf the internet or make voice calls most of the time with their mobiles.

According to the survey, 39.3 percent of Nigerian professionals spend their time browsing the internet while 36.1 percent make calls with their mobiles. Chatting, messaging and gaming stood at 15.3, 7.4 and 1.6 percents respectively.

Phone brands

The survey also looked at phone brands mostly favoured by Nigerian professionals. It shows Microsoft’s Lumia 625 emerge as the preferred mobile device among Nigeria’s professionals with 27.2 percent.

 Lumia 625

This is followed by Blackberry Q10 with 22 percent and Samsung Galaxy S4 which polled 17.5 percent. Others include Tecno M7 with 15 percent, iPhone 5, 8 percent and LG mobile, 3.7 percent.

There are however other categories of mobile devices which were quite unpopular with Nigerian professionals as they are preferred by less than 2 percent. These include: HTC, Sony, Infinix and Nexus which were favoured by 1.8, 1.4, 1.1 and 0.6 percents respectively.

Mobile network

The survey also throws light on the preferred mobile network and shows that most Nigerian professionals, 38.5 percent still subscribe to MTN Nigeria. This is followed by Etisalat with 25.1 percent while Airtel and Globacom are subscribed to by 23.3 and 13.2 percents respectively.


The survey was conducted among professionals cutting across several sectors including Transport, Telecoms, Banking and Finance, Armed Forces, Education, Consulting, Engineering/Manufacturing and Health care. Others include,Information Technology, Law, Media and Marketing, Public sector, Retail and Sales, Science, etc.

The survey also showed that most Nigerian professionals do not use more than one phone as according to the survey, only 37.9 percent use more than one phone as against 56.1 percent who do not. Recall that CCHub conducted similar survey recently on how local traders use their mobile .


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