@afrolems: Afrolems truly started out as a response to my friends wanting Nigerian food in Toronto and not wanting to travel so far to get it. I spoke to my mum about it and we decided that I should start with a signature recipe of Designer stew. I cooked the stew in larger portions for the week for my clients and I kept getting orders. I then discovered that blogging was also another outlet for me to engage my food creativity so that also took off.
@afrolems: This business first began in Mississauga in 2009 where I received my first few orders for designer stew. People started requesting for more dishes, which were not necessarily on my list, but I adapted and made them anyway. Not too long after, I received orders from all over the Greater Toronto Area and not just from Nigerians but others that were curious about Nigerian food. I also received requests from some bloggers to join the team and express their creativity as well, which I absolutely loved.
@afrolems: Every milestone is uniquely defined in every business and for Afrolems, with catering; our initial milestone was when we were asked to cater for a party, then a wedding and a baby shower. Some other milestones for us were when our bloggers received a lot of views on the blog for their posts, when we were interviewed by a few magazines, mentioned in articles, etc. We also hosted a tasting session last year.
@afrolems: Our major obstacles so far have been location issues. I am constantly living in different cities in the world, which makes it difficult to continue the catering as often. Feyisope also lives in a different city so planning a joint event sometimes proves difficult. We are still working our way around this one.
@afrolems: My undergraduate degree was in Digital enterprise management so I learned very early how to run a business online so social media was a natural progression. Social media has been a major bWord of inspiration to others who want to start up a business?
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Pinterest: www.pinterest.com/afrolems/afrolems-nigerian-food/oost to the business in terms of reach. I have people from different countries in the world asking for certain recipes which I never imagined possible. I also try to stay on top of the changes Google makes so I don’t suffer for it.