How To Attract Customers With Your Mobile App

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As smartphones are becoming more popular, so are mobile apps. This is why many companies and organizations are developing their mobile apps. However, you will discover that customers don’t use these apps for one reason or the other. Unknown to these companies, a viable way to attract customers is via mobile apps because many Nigerians now own internet savvy smartphones.

In line with this, we take a sneak peek on how to attract customers with your mobile app.

Image result for GT Bank mobile app discount

Give discounts for using mobile app

On some e-commerce websites, there is always a discount code for downloading or using their mobile app. In other words, when you shop with the app and use the code, you will have 5% or 10% off your purchase. This is a good incentive to attract customers.

Image result for Nigeria mobile app simple to use and navigate

Simple to use and navigate

Some mobile apps are very difficult to use or navigate. This is because they are not interactive. If the app is too technical and irresponsive, your customers will just abandon it. They either download a competitor’s app or use the desktop version.

Image result for Nigeria mobile app simple with gamification

Gamification

Gamification according to Wikipedia is the application of typical elements of game playing to encourage engagement with a product or service. This involves point scoring and competition with others. This is a reward system that will encourage your users or customers to always come back to use your app.

Image result for Nigeria mobile app simple with mouth watering offers

Make mouthwatering offers

You should make mouthwatering offers to customers which they cannot refuse. This offer should be for using the mobile app. You can give users ridiculous discounts/coupons and reward them with prices for using the app.

Image result for MTN connect your mobile app with social media

Connect your app with social media

There are some people who like to share their purchases with friends on WhatsApp, Facebook, and twitter. Hence, ensure that you connect the app to social media to enable easy sharing.

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Published by

coolfinesse

Iheanyi Igboko is a social advocate, educator and journalist/blogger; working actively in the education and human development sector. He is passionate about promoting access to quality education, increasing youth active participation and engagement, and empowering young people to develop solutions to their problems. He craves unending hopes of a better Nigeria that will meet the hopes and aspirations of her citizens; and committed to building a nation that will seamlessly harness and develop her numerous human and capital potentials.

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