‘Hallelujah Challenge’ – Why Nathaniel Bassey’s online praise session matters for Nigerian music

Imagine a daily 30-minute show by Psquare for an hour on Instagram or Facebook for one month.

Nathaniel Bassey

Nathaniel Bassey

Imagine 50,000 people in a space, singing and screaming their hearts out. They are led by one singer, who is in charge of proceedings. That’s what is happening every night in Nigeria now.

Gospel singer Nathaniel Bassey is killing it. He is doing what no other Nigerian musician has done at his level of success with his trending Hallelujah Challenge.

The Hallelujah Challenge, a 30-day prayer and praise time from 12 am to 1 am throughout the month of June 2017. It is led by Nigerian gospel artiste, Nathaniel Bassey.

It is a live Instagram session where followers tune in to worship God in fellowship. #HallelujahChallenge is currently the most widely circulated praise and worship movement on social media.

In 10 days, it racked up an impressive 32,000 participants who logged in for the one-hour session.

In 10 days, it racked up an impressive 32,000 participants who logged in for the one-hour session.

 (Instagram)

What started as a speculative and inventive way to utilize social media for praising God via music, has become a growing movement changing the face of worship. Starting off at less than 5k people, the event has grown rapidly. In 10 days, it racked up an impressive 32,000 participants who logged in for the one-hour session.

The Challenge is a mandate from God, and I am just a vessel,” said Nathaniel Bassey, convener of the Session during a Live Brief. “Beyond all the miracles and testimonies, God is doing something eternal – something that will outlive generations.”

On June 11, 2017, the Hallelujah Challenge recorded its highest numbers. Over 50,000 people came together to make it a reality and give Nigeria its largest online praise worship session. That’s outstanding.

And seeing how much people are hyped about it, it can only grow. Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in. D’banj in complete D’banj fashion registered his presence with a comment which read: “Suddenly”.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

 (Instagram)

There is a lesson in there for Nigerian musicians. The main attraction here is spirituality. Nigerians are gathering to join an online worship praise session for God. Gospel music is the leading tool here and forms the medium with which the people offer up these praises.

Secular artists can learn from this. They have enough star-power, influence and fan base to make this a thing. Social media continues to provide more tools for endless connections between fans and their idols. These tools are underutilized by mainstream Nigerian artist.

Imagine a daily 30-minute show by Psquare for an hour on Instagram or Facebook for one month. The Okoye twins show up, choose one song from their catalogue, talk about the entire song, sample opinions and get people to comment. If well-organized, the brothers will successfully inject new life into their profile.

It’s simple.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

 (Instagram)

With the advent of live streams on social media, the possibilities of fan interaction just got broadened. There’s a spectrum of activities and activations that can happen. Our artists need to employ people to generate inventive ways to utilize them for profit.

What’s next? The first live stream-only mega concert on Facebook?

 

 

Source: http://www.pulse.ng

Nine Undeniable Facts About Working in a Nigerian Office

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If you work in a Nigerian office, there are certain things you know to be true about the way things work in the system. It is an open secret that most outsiders fail to see. So, when you come across a young person aspiring to complete tertiary education, move on to the NYSC programme and eventually gain a position in the same Nigerian office you have been coping with, you just shake your head and pray that they survive as you have. Basically, what other option is there, really? The country is hard and gaining employment in the first place is a blessing…so, half bread is better than puff-puff.

The thing, though, is that with typical Nigerian offices, it is actually a different ball game. You come in with the impression that you would be given sensible responsibilities, which you can to carry out with assistance from colleagues who have fully matured and outgrown their puerile proclivities. You also assume that there’s a monthly salary attached for maintaining a decent lifestyle and standard of living…you may be in for a huge surprise. In fact, you better change your mindset.
No doubt, some offices in the country operate differently, especially the ones with a high percentage of expats. Things are normal and even sweet over there; but, it would be of benefit to you to acquaint yourself with some of the many annoying things you will certainly face in a typical Nigerian office environment. This way you are not surprised.

1. Office hierarchy is reflected in everything

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There is no denying it. The concept of “seniority” is a big deal in Nigeria. From as early as primary school to secondary schools and even some universities (no names shall be mentioned), seniors – either someone who is older in age or higher in rank /level of experience – are better regarded. Thus, they get away with anything, including maltreating the juniors. You basically have to do their bidding just because.
Is it any wonder this attitude is taken to Nigerian offices? Agreed, every office operates on a system of hierarchies, however, in Nigerian offices, it is taken to another level.

You must ensure you greet all your senior colleagues before you settle in, otherwise you may get a query or even suspension; if you have booked a room for a meeting and somehow your senior colleague decides to have an impromptu meeting at the time in the same room, you will have to cancel your own meeting oh, because respect if reciprocal…whatever that means.
If there has been an office party, you must make sure your senior colleagues are fed before you help yourself to the bounty; and if your direct “oga” is not in the office when the food is being shared, you must hustle for him and keep his share.
The most ridiculous is when the office cleaner expects you to great her and call her “aunty” or “Ma” and even run some errands for her, just because she is old enough to be your mother and she has been working with the company since it started. The worst is during a brainstorming session when an older colleague shares a rubbish idea and you counter it. The others look at you as though “how dare you, who do you think you are?” You find yourself wondering why you were employed in the first place.

2. You will never be able to eat your food in peace

One would think that in a corporate environment, every staff would plan and make a budget for their meals per day, and in the case where they are not equipped for lunch time, they are able to remain professional about their appetite… but no… not in a Nigerian office.
It is amazing how humble colleagues in a Nigerian office can become when they accost you for “just a spoon of rice” or a sip of coke. They will so praise you! “Njideka , the hottest babe. What are you eating? Share the love na.”
You literally cannot eat your food in peace, unless you leave the office for a restaurant. Even at that, you may find some of your co-workers at the restaurant who will beg you to pay for their food.
It is worse in offices with microwaves because the minute you start warming your food and the aroma fills the air, you will have people trooping in to ask you what kind of food it is and how you made it.
It could also be on the negative where you bring something with a unique or awful smell like Ofada sauce made with locust beans. The news will spread around the office and a lot of people will complain. Side comments like “Biko, who is warming dead body in that microwave?” or “Why put us through this now, must you eat this? Hep us to hep you na” may even shame you into discarding your food.

3. Donating money and signing cards becomes part of your job

In Nigerian offices, especially in Local government and federal offices, the welfare department (where there is one) is just for show. The staff is still expected to chip in to support colleagues who have either lost a parent or spouse, just put to bed, are getting married, recovering from an illness or leaving the company (send-forth). There is always something to donate money to and even sign a card for; so much that you find you have to make a monthly budget for it. Refusing to donate money to any of the cause will most likely have you pegged as a wicked and stingy person. Also, the gossip will be epic.
God forbid that something now happens to you, they will gang up and make a mockery of donating to your situation. It is just best to give what you can really per time.

4. You will “fap” and be “fapped”

Fapping is the order of the day. It is never intentional. You will fap, your colleagues fap from you…everybody is happy. You cannot make noise about it really. From as simple as losing your food or drink (carefully labeled and placed in the office refrigerator) to the “real owners”, to having personal belongings such as your pen, your stapler, your air freshener, or even loose change lying on your table nicked by ghost colleagues, fapping is basically a norm.
Occasionally, there are serious cases of theft which are investigated, but nobody complains about these little ones. You cannot possibly kick up a fuss about a missing stapler.
The sharp comments from colleagues who take offense, are enough to make you endure your loss in peace. Again, you do not want to be marked as the one who always cries wolf – so that when you actually do lose something really important, you can be taken seriously.
There are a few Nigerian offices where discipline is a strong core value and even the security cameras installed in most offices are enough to deter such irresponsible behavior. These kinds of offices, which are the exception are very few in number.
When working in a Nigerian office it is important you stay sharp, observant and cautious rather than complain. Complaining is better when you have evidence.

5. You work extra hours for free

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It is the norm to spend extra hours working in a Nigerian office without extra/overtime pay, no matter what your contract states. Basically, having a strict 9-5 work schedule is a myth. Your line manager, most times, will assign tasks a few minutes to the end of the day with a deadline that ensures you put in extra hours after the stipulated work hours. You cannot even argue with your boss over this, otherwise, he will lecture you on the number of people who are lining up to take over your job if you keep being difficult.
Some people resort to such tactics as calling in sick or losing a family member… to skip work. In fact, even leave may not be granted as it should. But how many times do you want to call really?
In the end, you probably may just have to resign yourself to suffering and smiling, until you find another job.

6. Office flirtation and romance is the norm

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Thanks to bureaucracy, the basic Nigerian office is a boring place… and as expected, most of the workers look for ways to entertain themselves. Since they get to spend a lot of time with each other, colleagues start to find their colleagues – even the ones they normally would not give the time of the day – attractive.
They flirt around and this flirtation sometimes develops into full blown romance and drama. Even some married workers forget their marriage vows while at the office and chase after office interns – with hope to spice up their office life despite the risk of a scandal.
The worst is when a boss starts to make life miserable for a lower staff because they would not sleep with them. Some would even go as far as stripping the staff of their job.
Some Nigerian offices actually have a functional system that allows for maltreated workers to report sexual harassment, but due to the stigma, most now take it into their own hands.
Some have given in, only to record the sexual escapade and use it against these heartless bosses. There has even been a case where the victim set up a meeting with the boss in a hotel, only to arrive with two hefty men who beat the man to a pulp.

7. Your co-workers are your worst enemies

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Office politics is a key aspect of your relationship with your colleagues in Nigerian offices and no matter what you do, you know, without a doubt, that you cannot really trust anyone.
It appears everyone is power hungry and so there is too much ass-licking to get to the top. Due to this, your co-workers -who you probably spend more time with than your family and friends- sometimes, become your worst enemies. The worst kinds are the ones who seems nice and friendly, but secretly believe they are in competition with you and as so they start to plot your downfall without you doing anything to offend them. They closely observe you in order to gain the ammunition they can use against you should the need arise.

Fortunately, there are also a few co-workers who turn out to be god-sent; despite the general idea that they are your worst enemies, they help you grow in the system. Some even provide you with opportunities that you would not have had access to, otherwise.

8. Men almost always rule the day

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Thanks to the feminist movement, women are more empowered now than they were in the past. There are actually female bosses, female CEOs and female managers in Nigerian offices now. There are even female ministers and senators in the government as well. Despite this improvement, women with these positions still have to grapple with the traditional idea that men are superior in Nigerian offices. There seems to be this undying notion that it is “a man’s world”, and as such, subservient roles are still to relegated to women. For instance, in a team of men and women, the women will be expected to organize refreshments, or a female will be expected to serve the tea at the board meeting. Even the lowest staff would feel such roles are beneath him and a senior colleague will have to do it, just because she is female. True, women empowerment is on the rise and things are changing. In some offices, especially female dominated offices, these changes as a result of women empowerment are noticeable; but overall, the effects of these changes are minimal.

9. The salary is never enough

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Have you ever noticed how almost every Nigerian office worker has a side hustle? They are always on the search for a second source of income? This is because they are never paid enough to meet up with the basic lifestyle of a civil servant. Again, discriminatory pay practices are the norm, and as such people are milked to the barest minimum. They are hardly paid based on a general salary schedule.
Even more, bonuses and raises also do not come easily to everyone. The few offices that try to extend benefits to all their staff regulate it and make it a form of competition for the entire staff.

Working in a Nigerian office is something almost every Nigerian would have to experience at one point or the other and while the truths listed above leaves very little for prospective workers to look forward to, it is important to keep them at the back of the mind.

Is there something else you would like to add to this list? Let us know in the comment section!

CREDITS: This article is written by Nkem Ndem.

SAVE THE DATE: Cozy Concept Showroom Launch

 

Away from the wishing and wanting those well thought out living spaces you see on social media, how do you plan on bringing them to life?

Whenever you go Lifestyle store window shopping (yes, that’s a thing), the prices make you want to just shake the sales attendant and call it a day because of the way your account is set up.

Well, we have good news!

Imagine walking into a Lifestyle store that has all your needs and then some. You walk in, see what you like, the price likes you back and it’s a match made in heaven! No need to pay one of the sales people to help you with installation, everything is D-I-Y!

Well, step out of your imagination into our brand new lifestyle store – Cozy Concept!

We have everything you need to make your space beautiful and cozy.
From the moment you purchase one of our affordable pieces, you know that you are buying authentic items as each one, from start to finish, is locally sourced and produced in Nigeria.

That means there is no need to spend money to import furniture as we have EVERYTHING you need!

Do you still need to be convinced? Join us on Saturday, March 25th 2017 as we unveil our flagship store in the Lekki area of Lagos.

Date: Saturday, March 25th 2017
Time: 12pm
Venue: Cozy Concept Lifestyle Store, Opposite Lagos Business School, Lekkki – Epe Expressway, Lekki, Lagos

 

Five Reasons Nigerians Should Stop Watching The English Premier League

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The English Premier League is one of the most exciting football leagues in the world. Thus, it is unsurprising that many Nigerians are addicted to it.

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Every weekend, viewing centres are filled out with Arsenal, Chelsea, Liverpool, Manchester United, and Manchester City among other EPL clubs. It is, therefore, near impossible to end the attachment of Nigerians to the premier league.

Nonetheless, we identify five reasons Nigerians should stop watching the EPL.

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The Nigerian League is now exciting and better organized

Since the league management body started managing the Nigerian League, they have made concerted efforts to make the league more exciting and interesting. They have ensured that the stadiums are TV friendly and the players and fans obey rules and regulation. Most importantly, the matches are on Pay TV. This has encouraged players to give out their best and you now see a Nigerian league player scoring a hat-trick.

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You get real life stadium experience in the NPFL

To watch a Nigerian League match is very affordable and inexpensive. You don’t have to break the bank. Except you have a deep pocket, you cannot travel to England to watch Arsenal. So, with the NPFL, you can watch Kano Pillars live in Kano or watch Remo Stars in Sagamu. You get the stadium experience.

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You can support professionally run private clubs

Unlike in the past when the 20 clubs in the Nigeria Professional Football League are government owned, there are now privately owned clubs that are professionally managed. We have The Mountain of Fire Football Club, Ifeanyi Ubah FC, and Remo stars. You can support these clubs because they churn out EPL like football week in, week out.

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Nigerian Stadiums are safe

Many Nigerians have the mindset that whenever they visit the stadium, they will be harassed and waylaid. This is in the past. They are now safe because it is now incumbent on clubs to provide security for fans and players alike.

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We will support our own

Nigerians don’t seem to support their own. Like they have a knack for foreign products, it is the same for football. Even the Nigerian Super Eagles team is coached by a foreigner. We stop watching the premier league and support the Nigerian league by going to stadiums to watch their favourite Nigerian club.

Six Expenses That May Be Destroying Your Budget

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Having a budget is very important if you want to properly plan your finance. However, when preparing the budget, there are some items or things that feature in it that you can do without.

In line with this, we share some of the things in your budget you can do without. If you get rid of these items, you will be able to save more.

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Cable television subscription

The homes you visit in Nigeria, you will find pay TV because it is now quite affordable. However, if you are cash strapped or you want to save some money, you should strike out pay TV subscriptions. In fact, you may discover that, except you own a generator, your subscription may run out without you enjoying it due to power shortage.

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Eating out

If you reside in Lagos, you are most likely to eat out because you don’t have too much time on your hands. You may also consider the time you spend in traffic. So, eating out is one of the attractive options. But do you know that when you frequent one of the best hotels in Lagos to eat you will soon be cash strapped? Hence, try as much as possible to cook sometimes.

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Gym memberships

You may not need to be a registered member of a gym if you planning to shed some weight. Not because you don’t have time, it is because there are other important things to do with cash. As an alternative, you may join your friends to jog every weekend.

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Lavish Vacations

It is great to go on vacation to Obudu Cattle Ranch and stay in one of the best hotels in Calabar. Of course, you know that you cannot afford this expensive getaway but you still went anyway. You can plan a simple vacation to Olumo Rock in Abeokuta or a picnic at Elegushi beach in Lagos.

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Shopping expenses

With nearly everything on the high side both online and offline, you have to cut down your shopping expenses. From groceries to clothes and electronics, you should consider reducing the money expended on these items.

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Gifts

You have a party to attend this weekend but you cannot afford huge gifts but you still budgeted for it. Remember that life continues after the wedding. You should buy a simple gift and move on.

Top three tips for brand building and business marketing with Snapchat in Nigeria

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With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world, and even though it caters mainly to a younger demographic (18 -34yrs), it is becoming an essential part of global marketing strategies.

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Indeed, Snapchat’s developers included certain features in the app that can be used to increase community engagement (build and establish relationships with customers) and brand awareness through innovative marketing campaigns; and as such, small business in Nigeria can benefit even more by adding Snapchat to their social media marketing which helps them to grow their brand with minimal effort.

Are you in Nigeria and thinking of adding Snapchat to your social media marketing mix?

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Here are three ways Nigerians can use Snapchat for building brand and business marketing:

1.Offer the target audience access to live events

The Snapchat app is wildly popular among millennials, as unlike the older generation, they seem to enjoy real-time footages. The real-time feature of the app makes it uniquely perfect for real-time social media marketing as it gives the target audience instant and direct access to live events. Snapchat can be a handy tool for business and companies at their product launches, trade shows, big events including anniversaries or at special events such as 1st person to reach a target purchase etc.

Snapchat gets your audience excited because you’re providing a different, more authentic view of what is going on at the event. Business can even also provide behind-the-scenes for these events and even private office events like birthday parties, Friday afternoons or company outings, which help create and engage a strong following as it makes the customers feel like they are part of the process, therefore encouraging stronger brand awareness.

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2.Employ teasers to boosting marketing campaigns

Teasers are a powerful tool for creating anticipation in the minds of clients and prospective patrons. It is usually very short and punchy, and Snapchat, based off of short clips, offers 10 seconds per snap which although not a very long time, is perfect to pull off a teaser. A creative way to achieve this would be to create a series of Snaps or even stories that build up anticipation for an event or product release and include a viral element. Then, send out the short 10 second Snap to select people, preferably target influencers and brand evangelists who will also help spread the word. You could also choose random followers for a special inside peek. A number of brands, especially in the entertainment industry, have adopted this technique, and have teased new shows, events or movies on Snapchat. The idea is to create anticipation and incorporate customers into their Snapchat marketing campaigns so they can do some of your marketing.

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3.Advertise contests, perks or promotions

Nigerians definitely love social media giveaways and promotions. The Snapchat stories expire after 24 hours, so it offers the perfect opportunity to host flash sales or send out coupon codes. Business can succeed in Snapchat community engagement with a variety of promotions, exclusive deals and contests by offering promo codes or discounts to the fans who watch their Snapchat story. The company could also ask followers to take a snap while holding their product to get exclusive promotional offers.  This technique improves brand personality and creates two-way communication between consumers and the brand. The company can also capture user-generated content while increasing loyalty.

 

Six women who must never be your husband’s personal assistant (Pictured)

There are growing concerns over husbands who now cheat on their wives with their supposed personal assistants (PAs).

So many marriages are on the verge and many others have hit the rocks, following alleged escapades between many men and their PAs.

At some point in the life of certain people, having a personal assistant becomes compulsory, however, from some underground investigations, many women would do anything to shield their men from most ladies who apply for the post.

Below are six ladies chosen at random, basically for their natural endowments, to portray in clear terms the type of ladies who married women dread to serve in the capacity of PAs to their husbands.

1. Queen of the COAST

By “Queen of the Coast” we are imply – woman who have massive bosom. The women who were engaged in this discussion, were of the opinion that men are always moved by what they see and many men would lose their composure when they behold a lady with such natural endowment.

6 women who must never be your husband's personal assistant (Pictured)

6 women who must never be your husband's personal assistant (Pictured)

2. Hot Ghana Shito

With reference to the black Ghana pepper stew, black beauties would steal any man’s heart any day. So one can only imagine the nightmare of a wife whose husband has a personal assistant that is not only the hot Ghana Shito spec, but also a brilliant one at that.

6 women who must never be your husband's personal assistant (Pictured)

3. Ms Bright Future with an Encouraging Past

It is on a very rare occasion that you find a woman who tends to have it all (back and front) – the bright future and encouraging past.

So many women are of the opinion that once the men who they are married to spend so much time with ladies such as this, it won’t be long before he takes note of all that she possess, and like they say “body no be firewood”.

6 women who must never be your husband's personal assistant (Pictured)

4. Baby face assassin

The Baby Face Assassin is a reference to ladies with face so cute, angels and saints might fall from glory to be with them.

Many women agree that they get uncomfortable having their husbands around such ladies who most often remain ageless and retain a beauty that depicts innocence.

They fear that the more innocent these PAs look, the more mischievous they might be.

6 women who must never be your husband's personal assistant (Pictured)

5. Light Skin Mermaid

Like the baby face assassin, the light skin – no bleaching mermaid is a delight, many women agree.

In this age when many would kill and bleach to attain freshness, many women fear when such beautiful “Oyibo peppers” come into the picture, many things can go very wrong.

With a body like that of a goddess and looks that could entice angels, most women will freak out if they found out that a beauty like this is their husband’s personal assistant.

6 women who must never be your husband's personal assistant (Pictured)

6. Big Bold and Bountifully Beautiful

It is common place in Nigeria to see many women who are out of shape, many suffering from obesity which detracts from their beauty, however, investigations have shown that many Nigerian men love plus size women, and one can only imagine when a woman is plus size and bountifully or ravishingly beautiful.

6 women who must never be your husband's personal assistant (Pictured)

With all these said, one is pressed to ask this question to women out there, will you be comfortable with such beauties as portrayed in this article, working as personal assistants to your husbands?