OPINION: BEFORE YOU APPOINT THAT MEDIA ADVISER

By Ikenna Anene

It was Jim Morrison who said “Whoever controls the media, controls the mind.”

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This, has been tested time and time over and it is the reason public entities ranging from Organisations, Politicians to Public figures, take the media very seriously. Hence the need for a personnel, whether a media consultant or an adviser; whose job is to manage their image and public perception.

They are officially the first point of contact for media (TV, radio, newspapers, online). They write media releases, press conferences and any other communications required. It could include maintaining an entity’s website, facebook page, twitter account and other social media platforms.

Media advisers also monitor the media, to see if the issues important to their client or principal are being mentioned, in case there’s a needs to clarify or make adjustments.

They’re usually the success or undoing of an organisation, government, political or public figure. Hence, they must be strategists who also understand the business of buying and selling; because in the end, it’s all about convincing the buyer and selling the product. It’s all about information management.

Making this selection is usually a daunting task, particularly for politicians and governments in this part of the world, who often turn to writers or commentators who have over time, built a reputation as popular or famous critics, instead of strategists and promoters. Better still, the OGAs compensate theirs cronies with the slot/job; clearly undermining the role.

These respected critics, usually carry along that attitude and modus operandi to their new engagement/assignment, focusing on perceived competitors or opposition. This is typical of an average media adviser in Nigeria at all levels, as they often put on the whole armour of sycophancy and pettiness and then set out to war.

Without being judgemental, all they do the whole time, is exchange banters with opposition in a bid to impress their principals, instead of promoting their activities and works; forgetting that it is the creative stories and pictures you tell and paint to the people, they will believe. Often times, they loose out to their opposition, why? people believe the wrong narratives creatively presented to them by these opposition and detractors.

It will be very unfair, if this piece forgets to resound that the job of a media aide in Nigeria or anywhere in the world, isn’t “moi-moi”; especially when dealing with a multi faceted and over expectant race like Nigerians. Indeed, uneasy lies the head that wears the crown. However, greatness doesn’t come on a platter or to the feeble mind.

The job doesn’t come without its challenges, as media advisers always have to interface with intelligent and smart journalists, sometimes annoying ones who care less of the brown envelope. They also bear the brunt of churning out information on both expected and unexpected topics, and so resort to lies and deceit in many instances. One thing is clear in this age, surpressed truth will always and somehow find its way to the tabloids. People are also over expectant of them.

One is not sure, whether these information managers are genuinely carried away by the accompanying exposure, fame and monetary gains. Understand that it is only but a temporal outing. This consciousness is vital to the success that’ll be recorded.

Nevertheless, Mr media adviser, kindly also understand that your job is to creatively package your product/brand (principal) and sell same to the masses. A media adviser should promote, promote and promote; except ones has an empty principal, who has indeed refused to show working and this is the greatest challenge of a media any aide. Though a rare gift, one must be able to descern when to join issues with every piece of information from the opposing side and detractors.

One who really wants to succeed in this line of job, should never create a team of hungry sychophants, who will only do your bidding, always ready to write silly rejoinders without facts and never question the status quo. These set of people are your greatest enemies. Avoid them. Hungry but creative people, who have a mind of their own, will grow to become very stable; that’s great too.

Although the job expects one to constantly engage annoying with journalists, commentators and critics, one must also endeavour not to loose enjoyed goodwill to lies. There’s really nothing wrong with creatively telling the truth, even if it has to be half the truth.

Oga adviser, if you must lie, remember never to shamelessly tell lies of damaged furnitures and rodents. Never! It will finish off, whatever is left of your reputation and the people will never believe you.

While some school of thought, believe that the job of a media adviser, is to package roasted corn as shawarma and sell to the people. This piece is strongly in opposition. What happens when the corn is unveiled? Rather a roasted corn should be packaged and presented as the best roasted corn, so that even when it’s unwrapped, eaten and doesn’t turn out to be the best, it is corn still.

So, OGA, before you appoint Mr Special Adviser on Media, make sure you’re not an impossible task and then “shine ya eye”.

Do have a great day and week.

Ikenna Anene is a Media Entrepreneur/Strategist, Writer and Development Advocate.

 

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Nigeria treats us like slaves’ – but is Biafra the answer?

Leader of Indigenous People of Biafra (IPOB) Nnamdi Kanu greets supporters in Umuahia

It is 50 years since Nigeria’s brutal civil war calling for the secession of Biafra started. By the time it ended in 1970 over one million people had perished. Now a new movement has emerged calling for independence. The BBC’s Tomi Oladipo explores its popularity.

Hidden high in the luscious, green hills of Enugu in south-east Nigeria, down a beaten track – under a sign that says leprosy colony – is the Biafran war veterans’ camp.

Like its location, residents there are verging on obscurity.

Four old men sitting on parallel wooden benches, propped up on metal crutches – swaying and chanting along to an old battle song.

They fought and were crippled in the bloody Biafran war.

“We went to that war with nothing, we went empty-handed,” says Francis Njoku. “Some held machetes, some had sticks. They [Nigerian forces] had machine guns.”

Mr Njoku, now 69, lost his kneecap in a gun battle.

It was a desperate fight for survival. But it ended in a ceasefire and Biafra became part of Nigeria again.

Biafra War veteran Francis Njoku

Biafra war veteran Francis Njoku: “Nigerians are maltreating us – like slaves”

 

At the end of the war, the Nigerian head of state General Yakubu Gowon declared there was “no victor, no vanquished” – this became the motto of reunification.

But for many people in the south-east, the reunion has been an uneasy one.

“If you come to Igbo-land you can see there is no development here,” says Mr Njoku.

It’s a common perception we heard many times here – that Igbo people are marginalised in a Nigeria that only serves the interests of the two other main ethnic groups – the Hausa and Yoruba.

Although government statistics show that poverty rates are far higher in the north than other regions, there are some genuine complaints.

In almost 30 years of democracy, Nigeria hasn’t had an Igbo president.

“We still need [Biafra],” says Mr Njoku. “Nigerians are maltreating us – like slaves.

It’s a strong sentiment and one that a new crop of activists is playing on. Among them a new leader has emerged.

Despite bail conditions saying he cannot speak to the press, Nnamdi Kanu invited us for an interview. He also invited his many supporters to greet us.

We were to meet in his father’s compound in the south-eastern town of Umuahia – the last bastion of the Biafran state before its surrender.

As we approached Umuahia it was clear that the crowds were there for our benefit.

We had arranged the interview the afternoon before and in that time he had gathered up to 1,000 people – they surrounded his father’s compound waving huge striped flags, carrying the Biafran symbol of a half-rising sun, and foghorns – chanting their support under the pouring rain.

Senior government and police officials live a few hundred metres away but no attention was paid to their presence.

The cheers escalated to roars as they spotted Mr Kanu emerge onto the balcony of the house with his fists raised.

Nnamdi Kanu with cheering crowd

He has gold and black cloth wrapped around his shoulders and a matching gold cap on his black suede designer loafers. “They’re calling for Biafra,” he says softly, with a smile.

All of this for a cause that has him facing treason-related charges in court.

“Basic human development, basic economic development, basic social development, can no longer be attained for the simple reason that there exists in the polity mutual suspicion, mutual hatred, mutual resentment,” he says.

“So the best thing to do is to separate.”


Biafra at a glance:

States claimed by Ipob for an independent Biafran state

IPOB claims these existing states would make up an independent Biafra

 

  • First republic of Biafra was declared by Nigerian military officer Odumegwu-Ojukwu in 1967
  • He led his mainly ethnic Igbo forces into a deadly three-year civil war that ended in 1970
  • More than one million people lost their lives, mostly because of hunger
  • Decades after Biafra uprising was quelled by the military, secessionist groups have attracted the support of many young people
  • They feel Nigeria’s central government is not investing in the region
  • But the government says their complaints are not particular to the south-east

Mr Kanu is calling for Biafran independence through a referendum.

“We just want to control our political destiny so we can build factories, [build] our roads, cities, bridges, not having to depend on somebody in [the capital city] Abuja.”

The Indigenous People of Biafra (Ipob) movement that he leads believes an independent region will resolve the issue of the marginalization of the Igbos but they also want to bring the non-Igbo, oil-rich Niger Delta into the breakaway state.

They insist it was part of the original Biafra.

“Should any other part of Nigeria wish to join Biafra they are welcome to do so, as long as they are Judeo-Christian… the value system that underpins Biafra.”

The movement for Biafra clearly has significant influence around the south-east of Nigeria.

plaques and portraits dedicated to Nnamdi Kanu the Igbo leader.

Nnamdi Kanu’s father’s house is full of plaques praising him

 

A recent stay-at-home protest ordered by Ipob was heeded in many towns. However it seems from many people we spoke to in the region that while they support the idea of Biafra, they are not clear as to where it may take them.

The generation that witnessed the war insists on pacifism, as the men at the veterans’ camp told us.

“We are talking about dialogue, not by fighting,” said Mr Njoku.

Some are profoundly afraid of where the current rhetoric could lead.

Reverend Moses Iloh is an Igbo but he grew up in the north and now lives in the south-western commercial hub of Lagos.

When the war broke out, he moved to the Biafran Republic to work with the Red Cross.

“The war was one of the crudest you can find,” he recalls. “Sometimes there would be more than 50 or 100 children – you would dig a big trench and pour their dead bodies in. I was there. I am not telling you a lie. The suffering was so bad.”

Like many Igbos, he supports their ethnic solidarity but sternly warns that any attempts to secede again would be catastrophic.

“Nigerians will not let them go, they will slaughter them – and the whole world will turn their heads and say it’s an internal affair.”

Pro-Biafra supporters in Nigeria - November 2015

In response to the recent pro-Biafra agitation, a group in northern Nigeria issued a threat, giving all Igbos in the region three months to leave.

The move received widespread condemnation, even in the north, but reflected the delicate nature of Nigeria, a country created when hundreds of different ethnic groups were brought together by the British colonial powers.

While the Igbos comprise one of the three largest ethnic groups, they have fewer states than the Hausas in the north and the Yorubas in the south-west, and subsequently get a smaller budget allocation.

This, some feel, puts them behind the other regions. The south-east has not been at the forefront of Nigeria’s development and none of its cities are major economic hubs.

Path of uncertainty?

Over the years the Nigerian government has always ruled out the possibility of the country’s fragmentation. Acting President Yemi Osinbajo recently addressed the Biafra issue:

“Clearly our strength is in our diversity, that we are greater together than apart,” he said. “Brotherhood across tribes and faiths is possible”.

Top Igbo politicians recently rejected calls for Biafra but stressed the need for fairness and equality.

Though for some, these leaders are the problem, entrenched in the corruption that plagues Nigerian politics.

Mr Kanu has called on his followers to boycott upcoming local and national elections.

The people of the south-east are left with a choice: Stick with their current leaders – and Nigeria – or choose a much less certain path.

CREDITS: This article is written by Tomi Oladipo, and was culled from http://www.bbc.com/news/world-africa-40506251

Five Reasons Nigerian Children Are Not Speaking Their Mother tongue

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In the past children spoke Nigeria’s indigenous languages namely Yoruba, Igbo, and Hausa fluently and unashamedly. However, today, the complete opposite is the case. Kids can barely communicate in Efik or Idoma without adding a bit of English.

The consequences of this are that many of these languages are facing extinction while some of them have gone extinct. A research that is cited by those concerned to lend credence to the import of indigenous languages is that of former Minister of education, Prof. Babs Fafunwa.

The late Prof made a case for the mother tongue as the medium of education for the first 12 years of the child’s life. Through an organized mother-tongue education program, they discovered children taught in the Yoruba language performed better. Regardless, it has not changed the fortunes of these languages because kids have refused to communicate.

In line with this, we share five reasons children are not speaking their mother tongue.

1.Parents don’t speak the languages to them

Parents don’t speak their mother tongue to their children anymore. In fact, some of these parents when they go for attending events one of the best hotels in Lagos, they order their children not to speak the language. How can such a child learn the language? Parents should speak more to their kids in their mother tongue.

2.It is tagged vernacular

In some schools today, Yoruba, Hausa, and Igbo among other languages are banned because they are considered vernacular. A child who speaks his or her mother tongue would be penalized. So from the formative years of these children, they already have the perception that speaking their mother tongue is bad.

3.They are uncivilized

Many people believe that you are uncivilized or local if you speak your mother tongue. So, in other to join the bandwagon and be accepted, they ditch Ibibio for English. This is all in the name of being civilized. Children have also been caught in this web

4.It is not compulsory in primary and secondary schools

While English is compulsory in secondary schools today, the indigenous languages are not even though a child must study one of these languages. Children will think the languages are a joke. Hence, they won’t bother to learn or speak it.

5.Technology

The engagement or interaction of children with technology is entirely in English. Their smartphone, video games, laptop and other tech gadgets are in English. So since many of them spend so much time with these gadgets, they don’t have anything to do with the languages. This is a challenge to Nigerian developers to design tech gadgets in the indigenous languages.

Six Ways Technology Has Actually Made You Lazy

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You love technology because it has significantly simplified our lives. In fact, you eat, dream and sleep technology today unlike in the past when you have to make painstaking effort to get things done. Also, you can just sit on your sofa and you are interacting with the world. This is good. But, at the same time, it has made you lazy.

We share Six ways technology has made many of us lazy.

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1.Shopping online

There are a lot of online shops where you can buy whatever you want and the good will be delivered at your doorstep. So, you don’t see the reason why you should go to the market or offline store for shopping. However, what you don’t know is that you can bargain offline which you cannot do offline.

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2.No more in-depth research

Google is now a verb for searching anything online. It takes you seconds for you to get results of your search. But, before, you have to do in-depth research where you have to distribute questionnaires and go to the library and even buy books to make your findings expansive. But with search engines, you don’t need to do this.

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3.You don’t need to run your errands

There are now chatbots like Kudi that can help you run your errands. The managers of these chatbots will be the ones to help you buy recharge cards, go to the market, pay utility bills and make deliveries on your behalf.

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4.You don’t spend time with friends

Social media and instant messaging sites have ensured that you no longer visit our friends and family. You can just chat them up on WhatsApp or BBM or rather you put a call through to them. The societal bridges for physical interaction have collapsed.

5.Libraries have been abandoned

Public libraries have been abandoned because nobody uses them. This is because the internet is a cesspool of information. Even now very few people buy hard-cover books due to the fact that you can get e-books online.

6.News at a click

You don’t need to rely on traditional media like newspapers, radio, and television for news. The news is now all over the place on social media that even you don’t know what to believe due to the prevalence of fake news. So, you don’t need to make any effort to get news.

WILL GENERATIONAL GAP INFLUENCE NIGERIA’S POLITICS IN 2019?

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In December 2006, the Governor of Kaduna State, Malam Nasir Ahmed El-Rufai, then as FCT minister, caused a stir before an audience at the launch of the Heart of Africa project in Washington DC, USA by saying that only Nigerians aged 44-55 would be elected president in April 2007.

Indeed, the late Malam Umaru Musa Yar’adua aged 55 then emerged president. Not everyone buys into generational theories and some censure historians, marketers and social scientists for stereotyping people.

Though, when it comes to generations, features and qualities are often referred to as the collective persona. Neil Howe and late William Strauss (1993) in their popular book titled; “13th Gen: Abort, Retry, Ignore, Fail”? define Generation Xers as those born between 1961 and 1981. The age range for Generation X as of 2016 is 55 to 35 (my broadest definition). In 2011, the first Xers turned 50 and the youngest turned 30. Xers are presently the “sandwich generation” in Nigeria which is caring for aging parents and raising more than 60 percent of the nation’s children under 18.

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From independence in 1960 till date, all those that led the country fell into categories the media has used as stereotypes for every generation. For example, Americans born between 1901 and 1924 were originally dubbed the “Greatest Generation”. While those born between 1925 and 1942 were dubbed “The Silent Generation”, those born between 1943’s and 1960 are the “Baby Boomer Generation”. Those born between 1982 and 2004 are regarded as “Generation Y” or (The Millennial’s) who are now in their 20s and 30s are characterized as narcissistic, over ambitious, entitled, lazy, ICT-oriented, social media gurus and impatient. Those born from 2005 to date are dubbed the “Homeland Generations”. Those generalizations evolved and dissipated over time not only in America but on every continent. For example, in Nigeria today, the Xers complain too much of being neglected and ignored, whereby the majority of those that criticize, lead political, economic, leadership and public discourse on social media platform are the millennials. It would be easy enough to blame society’s rage against the aging generations. It often feels that they’re sitting high in their ivory towers and leadership positions rewriting history by refusing to give way to the younger generations. This, many younger generations could have carried on, trusting they we will have a chance to rebrand ourselves and move the country forward if the older have given way to them.

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On the other hand, rather than pointing fingers and conveying censure, we can hub on what lies ahead. Questions such as what has the past taught us? What are the past mistakes? What do we want the future to look like? Most importantly, what power do we have now, using all these traits – desirable and undesirable alike – to shape the next generation? For example; all those that lead the country since the collapse of the First Republic were all born before 1960 It’s also an undeniable fact that in the previous and present administration, some Xers had opportunities to be elected and appointed into leadership positions.

While some of them were disappointing and embarrassing to the country and the generation they represent on their stewardship, some excelled in leadership. The shortcomings of some Xers in their previous leadership outings shouldn’t be an excuse that the country is in shortage of competent, tested and capable members of the generation that is prepared for the nation’s top job.

Ibrahim Muye Yahaya wrote from Muye, Niger State.

Obama returns to South Side Chicago. When will you return home?

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Former American President, Barack Obama and his wife Michelle are back to their home town, South Side Chicago where they will build the Centre for Obama Foundation.

After eight years of serving America, its now time to serve and help in developing his area of Chicago. What? Develop South Side Chicago? Is South Side Chicago not developed? Whatever be the case, the bottomline is that the Obamas’ deliberate choice of South Side Chicago as the headquarters of the Obama Foundation buttresses the sayings that “there is no place like home” and “charity begins at home”.

As far as they’re concerned, it is time to be among their people and help in attracting anything their current and former status can attract to their people.

I am reminded of a discussion I had with my former boss, Late Ambassador Raph Uwechue, at his “African House” residence in Okwashi-Ukwu in Delta State sometime in 2011. The then former Ambassador and President of Ohanaeze Ndigbo who I served as media consultant said to me, “Enyi, I don’t know what we can do to encourage our people and leaders to return home after national service to be with our people. It is my wish to see Igbo leaders return to live among our people and open their businesses among our people after their national service. Part of our problem here is that our leaders refuse to come home even at old age. They prefer to live in Lagos and Abuja even when they’re not needed there and we end up receiving them in beautiful caskets when they die. I built this African House here at Okwashi-Ukwu 30 years ago because I knew that after all said and done, I will return to my people to live with and among them.”

Abia State is blessed with men and women of timber and caliber, but we do not “feel” them, neither do our communities feel them.

Our big names live in Lagos and Abuja and many of them do not have even private homes at either Aba or Umuahia. Yes, some of them have buildings in their villages, where they spend few days every year, usually during Yuletide period and zoom off with their heavily armed convoys after Yuletide season.

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Umuahia City

Imagine what Aba or Umuahia will look like if we have our big names living among us or owning businesses at home.

Frankly, at times like this, i wish I am not the Chief Press Secretary to Governor Okezie Ikpeazu as I would have been at liberty to write as I wish. I would have name names, but unfortunately my hands are tied. I can’t do that now before they say “the Governor said” when he never said anything.

For emphasis, this is my opinion as Enyinnaya Appolos, the common man from Isiko. Please take note.

Back to the issue. As I was saying, imagine that we have our big names, former this and former that, living with us after serving at the federal and state levels. All their big name friends and partners will come to visit them in Abia and contribute to the state’s economy one way or another.

If the big men brothers of my friend, John Okiyi Kalu, had built their homes at Umuahia, at least there would have been a GRA in Umuahia today that is not the product of colonial action. Same goes to Aba.

Even when our big men ask for and get land allocations from the state Government they merely wait for the allocating government to expire then sell the land and go to Abuja or Lagos to spend their profit from what is at best ugly land speculation in their home state.

Not long ago an elder statesman from Abia celebrated his 70th birthday at Abuja and invited the “who is who” from the state and beyond, to the event. As if reading my mind, one of the celebrant’s political sons who incidentally is from a neighboring Igbo state publicly confronted him and told him that his contemporaries from the south west and north will never celebrate this milestone at Abuja, and would have retired home at this time to live with their people. He pleaded with his mentor not to celebrate his 71st birthday at Abuja but rather to retire to his village before then. Unfortunately the elder statesman didn’t make it to his 71st Birthday as he died few days before the date and his body was repatriated to Abia and buried in his palatial village home that he obviously didn’t enjoy post retirement.

I wish other living Abia elders will learn and retire home once they finish national service.

This is one reason I will always appreciate my elder brother, Eziuche Ubani, no matter his real or perceived shortcomings. When he was ready to build a radio station he thought of Aba first. Now you can imagine what Aba would have been today without Magic 102.9fm.

As an erudite journalist who have seen it all, as far as media practice is concerned, having a Magic FM at Abuja or lagos would been more economically lucrative to Hon. Ubani, but he chose to forfeit the ‘huge’ financial gains he would have made at Abuja or Lagos, and brought magic FM to Aba.

Today, because magic Fm is at Aba, we now have “Aba half marathon” which attract athletes from across Africa, and common folks have an outlet to express their views. Even Abians living abroad can get information on what is happening at home because Magic FM is available online from all parts of the globe. Also because of Magic FM at Aba, we now have one Idoma man called Bonny Onogwu, aka Big Bonny, with us in Aba. We have Abi-Serah, Pastor Metu, Iyke D-Gee an many others who otherwise wouldn’t have had anything to do with Aba and they all pay income tax to Abia State Government.

Also, Mr. Raymond Nkemdirim, another Abian who retired recently from active service to Nigeria, has also opened a radio station-Flo FM in umuahia…good one I must confess.

What am I saying here? John Okiyi Kalu, tell your fellow big men and your brothers to always return home after national service to live and invest at home. JOK, tell your “money bag” brothers and sisters to come home and invest. I once heard you discussing a man you called Noko whom you praised lavishly for building a hotel at Abiriba and opened filling stations at Aba and Abiriba. (Meanwhile reserves rooms at the Hotel for my Igbiji Aku Mba ceremony coming soon in Abiriba). Abia needs more men like him and as far as I am concerned people like him should be the type we celebrate daily.

According to Valerie Jarrett, Obama’s senior adviser; “The South Side is the President and Mrs. Obama’s home so he intends to not only build the Center there, but also bring opportunities to the area. The President (Obama) was very eager to hear suggestions from the community members and encouraged them to continue the dialogue with his team after he left.”

If you come from Abia think…just think.

CREDITS: Enyinnaya Appolos is the Chief Press Secretary to Abia State Governor, Okezie Ikpeazu. He writes from Isiko.

 

SIX BUSINESS LESSONS FROM BUHARI-LED APC GOVERNMENT

 

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Imagine Nigerians as investors and the Buhari led APC Government as an entrepreneur seeking funding, here are six business lessons every entrepreneur or fund seeker must learn from our ongoing experiences as a nation.

  1. UNDER PROMISE AND OVER DELIVER– Many times in a bid to get funding and impress investors, we over promise and then have challenges delivering the promises when we eventually get the funding.

Failing on a promise goes to the root of trust. From the failed graduate job seekers allowance to paying 23million graduates 5,000 Naira monthly, reducing pump price to 45 Naira per litre and stabilising the Naira which currently stands at 500naira to one dollar, entrepreneurs should learn from Buhari led APC Government’s promises.

  1. MAKE REALISTIC PROMISES: When you eventually identify the promises you want to make, ensure it is based on realistic need and risk assessments because integrity is key to promise making.

Two years into the APC led Government, there is an obvious difficulty keeping to promises made. As entrepreneurs, always check your fact and be sure you can deliver. Learn from Buhari.

  1. QUIT WHINING ABOUT THE PROBLEM, PRESENT YOUR SOLUTION: So imagine me constantly reporting to my investors that I’m unable to do anything because the government isn’t building infrastructure and providing for pregnant women? Imagine me repeating this excuse consistently for two years even after receiving funding?
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President Buhari must return to the drawing table and rejig his plans for the development of Nigeria

Investors already know what the problem is. You’ve told them several times in your application for funding and countless times thereafter. It’s also the reason you got the funding. So why are you still whining about the problem? Why not get moving and deliver on the solutions you promised investors? We all know PDP government looted us blind but this isn’t about the PDP, this is about the APC Government and delivering on its promises. Learn from Buhari.

  1. IN YOUR TEAM, COMPETENCE SHOULD TRUMP LOYALTY- One thing investors are interested in is the constitution of your team and you should work to ensure you put together a competent team.

If you keep focusing on loyalty based on tribe, past relationships and other inconsequential factors, you will find yourself moving around with dead weights and defending the indefensible.

  1. THE COURAGE TO CHANGE OR AMEND A FAILED IDEA OR POLICY- Changing a failed idea or policy midway isn’t weakness, it is strength and the investors will admire you for the courage to do that.

It’s okay if economic policies or other policies aren’t working. The Government shouldn’t be ashamed to admit that the policies aren’t working and put forward a better thought out policy.

Learn from Buhari.

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Apparently, the Buhari-led APC government is experiencing difficulties in keeping to their promises.
  1. CRITICISM IS A TYPE OF FEEDBACK, EMBRACE IT- Sometimes, just like some Nigerians wanted to protest against president Buhari, investors will disagree with some steps, ideas or action we intend taking or have taken. We must respect differing views and opinions, understanding clearly that criticism is also a type of feedback and we must embrace it.

We’ve got two more years left of this government and I’m hoping entrepreneurs will have some positive lessons to learn as we go along.

CREDITS: This article is written by Adepeju Opeyemi Jaiyeoba, founder of Brown Button Foundation and Mother Delivery Kits.