‘Hallelujah Challenge’ – Why Nathaniel Bassey’s online praise session matters for Nigerian music

Imagine a daily 30-minute show by Psquare for an hour on Instagram or Facebook for one month.

Nathaniel Bassey

Nathaniel Bassey

Imagine 50,000 people in a space, singing and screaming their hearts out. They are led by one singer, who is in charge of proceedings. That’s what is happening every night in Nigeria now.

Gospel singer Nathaniel Bassey is killing it. He is doing what no other Nigerian musician has done at his level of success with his trending Hallelujah Challenge.

The Hallelujah Challenge, a 30-day prayer and praise time from 12 am to 1 am throughout the month of June 2017. It is led by Nigerian gospel artiste, Nathaniel Bassey.

It is a live Instagram session where followers tune in to worship God in fellowship. #HallelujahChallenge is currently the most widely circulated praise and worship movement on social media.

In 10 days, it racked up an impressive 32,000 participants who logged in for the one-hour session.

In 10 days, it racked up an impressive 32,000 participants who logged in for the one-hour session.

 (Instagram)

What started as a speculative and inventive way to utilize social media for praising God via music, has become a growing movement changing the face of worship. Starting off at less than 5k people, the event has grown rapidly. In 10 days, it racked up an impressive 32,000 participants who logged in for the one-hour session.

The Challenge is a mandate from God, and I am just a vessel,” said Nathaniel Bassey, convener of the Session during a Live Brief. “Beyond all the miracles and testimonies, God is doing something eternal – something that will outlive generations.”

On June 11, 2017, the Hallelujah Challenge recorded its highest numbers. Over 50,000 people came together to make it a reality and give Nigeria its largest online praise worship session. That’s outstanding.

And seeing how much people are hyped about it, it can only grow. Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in. D’banj in complete D’banj fashion registered his presence with a comment which read: “Suddenly”.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

 (Instagram)

There is a lesson in there for Nigerian musicians. The main attraction here is spirituality. Nigerians are gathering to join an online worship praise session for God. Gospel music is the leading tool here and forms the medium with which the people offer up these praises.

Secular artists can learn from this. They have enough star-power, influence and fan base to make this a thing. Social media continues to provide more tools for endless connections between fans and their idols. These tools are underutilized by mainstream Nigerian artist.

Imagine a daily 30-minute show by Psquare for an hour on Instagram or Facebook for one month. The Okoye twins show up, choose one song from their catalogue, talk about the entire song, sample opinions and get people to comment. If well-organized, the brothers will successfully inject new life into their profile.

It’s simple.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

Popular Nigerian celebrities joined in, as musicians and actors including Funke Akindele, Kcee, Don Jazzy, Chioma Akpotha and many more joined in the Hallelujah Challenge.

 (Instagram)

With the advent of live streams on social media, the possibilities of fan interaction just got broadened. There’s a spectrum of activities and activations that can happen. Our artists need to employ people to generate inventive ways to utilize them for profit.

What’s next? The first live stream-only mega concert on Facebook?

 

 

Source: http://www.pulse.ng

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Nigerian Musicians Tops the Nominees List of the 2014 Channel O Music Video Awards

Tiwa-Savage-Davido

The awards season has officially kicked off in the Nigerian entertainment scene! With the annual Nigeria Entertainment Awards in New York over, more nominations are being revealed.

Channel O, the 17 year old pioneer African music video platform, announced the nominees for the 2014 edition of the Channel O Music Video Awards today! This year’s show will take place on Saturday, 29 November at Nasrec Expo Centre in Soweto.

Leading with the most nominees this year is Nigeria’s Davido and new South African Hip Hop star Cassper Nyovest with five nominations each. Davido has 4 nominations in the 14 categories for “Aye” alone.

The Mavins crew are also big contenders – Don Jazzy, Tiwa Savage and Dr SID have a combined four nominations. Other Nigerians nominated are 2Face, Wizkid, Olamide, Iyanya, P-Square, Flavour, KCee, Niyola, Jesse Jagz, Orezi, Burna Boy and newcomers Patoranking & Seyi Shay.

If you’d like to vote for your favourite artist, go to www.channelo.tv

Who are you rooting for?!

Channel O

2014 Channel O Music Video Awards – List of Nominees

Most Gifted Male
Cassper Nyovest – Doc Shebeleza
Davido – Aye
Riky Rick Ft Okmalumkoolkat – Amantombazane
K.O. Ft Kid X – Caracara
Sarkodie – Illuminati

Most Gifted Female
Thembi Seete – Thuntsha Lerole
Bucie Ft Heavy K – Easy To Love
Lizha James Ft Uhuru – Quem Ti Mandou
Tiwa Savage Ft Don Jazzy – Eminado
Seyi Shay – Irawo

Most Gifted Newcomer
Dream Team Ft Tamarsha, Aka & Big Nuz – Tsekede
Cassper Nyovest – Doc Shebeleza
Emmy Gee Ft Ab Crazy & Dj Dimplez – Rands And Nairas
Diamond – Number One
Patoranking – Girlie O (Remix)

Most Gifted Duo, Group Or Featuring
Uhuru Ft Oskido & Professor – Y-Tjukutja
Dj Clock Ft Beatenberg – Pluto (I Remember)
R2bees Ft Wizkid – Slow Down
K.O. Ft Kid X – Caracara
Kcee Ft Wizkid – Pull Over

Most Gifted Dance
Uhuru Ft Oskido & Professor – Y-Tjukutja
Davido – Skelewu
Dj Clock Ft Beatenberg – Pluto (I Remember)
P Square – Personally
Busiswa Ft Various – Ngoku

Most Gifted Ragga Dancehall
Buffalo Souljah – Basawine
Orezi – Rihanna
Jesse Jagz Feat Wizkid – Bad Girl
Patoranking – Girlie O (Remix)
Shatta Wale – Everybody Likes My Ting

Most Gifted Afro Pop
Davido – Aye
Mafikizolo Ft May D – Happiness
Diamond – Number One
Flavour – Ada Ada
Iyanya – Jombolo

Most Gifted Kwaito
Uhuru Ft Oskido & Professor – Y-Tjukutja
Character Ft Mono T & Oskido – Inxeba Lendoda
Big Nuz Ft Khaya Mthethwa – Incwadi Yothando
Dj Vetkuk Vs Mahoota – Khaba Lenja
Dj Cndo – Yamnandi Into

Most Gifted R&B
2face Ft T-Pain – Rainbow
Jimmy Nevis Ft Kwesta – Balloon
Gb Collective Ft Brian Temba & Reason – Chocolate Vanilla
Donald – Crazy But Amazing
Niyola – Toh Bad

Most Gifted Hip Hop
Cassper Nyovest – Doc Shebeleza
Khuli Chana Ft Da L.E.S & Magesh Hape Le Hape 2.1
Phyno – Alobam
K.O. Ft Kid X – Caracara
Aka – Congratulate

Most Gifted Southern
Dj Clock Ft Beatenberg – Pluto (I Remember)
Cassper Nyovest – Doc Shebeleza
Aka – Congratulate
Zeus – Psych
K.O. Ft Kid X – Caracara

Most Gifted West
R2bees Ft Wizkid – Slow Down
Davido – Aye
Burna Boy Ft D’banj – Won Da Mo
Olamide – Turn Up
Dr Sid Ft Don Jazzy – Surulere

Most Gifted East
Sauti Sol – Nshike
Diamond – Number One
Navio – No Holding Back
Eddy Kenzo – Sitya Loss
Elani – Kookoo

Most Gifted Video Of The Year
Emmy Gee Ft Ab Crazy & Dj Dimplez Rands And Nairas
Davido – Aye
K.O. Ft Kid X – Caracara
Burna Boy – Run My Race
Tiwa Savage Ft Don Jazzy – Eminado
Dr Sid Ft Don Jazzy – Surulere
Riky Rick Ft Okmalumkoolkat – Amantombazane
Cassper Nyovest – Doc Shebeleza
Sarkodie – Illuminati
Dj Clock Ft Beatenberg – Pluto (I Remember)
Aka – Congratulate
Diamond – Number One